What August can teach
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our…
Commerce Media
Retail media se ha quedado pequeño como término para describir lo que está ocurriendo en la…
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UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or…
Marketing around the
Summer is full of shared moments: trips, festivals, sporting competitions, outdoor terraces, hot…
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Makerting Digital
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Digital marketing
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our diary, simplify our routines and put off certain commitments…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Innovation
Digital transformation in education can no longer be understood simply as the introduction of new tools. The real challenge lies in something more decisive:…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…