Marketing needs
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
La comodidad de no decidir
Cada vez tomamos más decisiones acompañados por una recomendación automática.Una plataforma elige…
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The comfort of not
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
Design Ops 2026
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Tag archive
Artificial intelligence
Cuando la perfección deja de diferenciarnos
Cada vez resulta más fácil producir textos fluidos, imágenes espectaculares, vídeos pulidos, voces…
Cuando pensar deja de ser obligatorio
Hasta hace poco, escribir un texto, comparar varias opciones o resolver una duda exigía recorrer un…
Diseñar para lo incierto
Durante años, la computación cuántica ha sido vista como una promesa lejana, reservada para…
Del brief al impacto
En el marketing contemporáneo, la inteligencia artificial no solo interviene en la ejecución de…
Creatividad generativa: ¿co-creadores o sustitutos?
La creatividad generativa ha dejado de ser una promesa futurista para convertirse en una…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
UX design
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
Design
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier and help design and development work with a shared language…
Artificial intelligence
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…