Marketing needs
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
Cuando el CFO entra en marketing
Hay un momento en muchas organizaciones en el que la conversación sobre marketing cambia de sala…
Search
The comfort of not
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
Design Ops 2026
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Tag archive
Marketing
La medición como ventaja competitiva
El marketing siempre ha necesitado una parte de intuición. Leer el contexto, detectar oportunidades…
Cultura como valor de marca
Vivimos en un momento en el que ofrecer un buen producto o un servicio eficiente ya no garantiza,…
Del anuncio a la experiencia cultural
El spot ocupa un lugar central en el imaginario publicitario por su capacidad para concentrar…
Del brief al impacto
En el marketing contemporáneo, la inteligencia artificial no solo interviene en la ejecución de…
Cómo escalar la innovación en marketing sin perder la magia
Durante mucho tiempo, la creatividad se ha rodeado de un aura casi mística. Se habla del “chispazo…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
-
Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
UX design
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
Innovation
Digital transformation in education can no longer be understood simply as the introduction of new tools. The real challenge lies in something more decisive:…
Artificial intelligence
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…