Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides…
Cuando el CFO entra en marketing
Hay un momento en muchas organizaciones en el que la conversación sobre marketing cambia de sala…
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You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
When the machine seems
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Tag archive
Marketing
La medición como ventaja competitiva
El marketing siempre ha necesitado una parte de intuición. Leer el contexto, detectar oportunidades…
Cultura como valor de marca
Vivimos en un momento en el que ofrecer un buen producto o un servicio eficiente ya no garantiza,…
Del anuncio a la experiencia cultural
El spot ocupa un lugar central en el imaginario publicitario por su capacidad para concentrar…
Del brief al impacto
En el marketing contemporáneo, la inteligencia artificial no solo interviene en la ejecución de…
Cómo escalar la innovación en marketing sin perder la magia
Durante mucho tiempo, la creatividad se ha rodeado de un aura casi mística. Se habla del “chispazo…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Artificial intelligence
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None…
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Digital marketing
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…