Innovation is good.
Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
Cuando el CFO entra en marketing
Hay un momento en muchas organizaciones en el que la conversación sobre marketing cambia de sala…
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Designing for doubt
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
WordPress is not a
Imagine three web projects that use WordPress.The first is a corporate website built with a…
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Marketing
La medición como ventaja competitiva
El marketing siempre ha necesitado una parte de intuición. Leer el contexto, detectar oportunidades…
Cultura como valor de marca
Vivimos en un momento en el que ofrecer un buen producto o un servicio eficiente ya no garantiza,…
Del anuncio a la experiencia cultural
El spot ocupa un lugar central en el imaginario publicitario por su capacidad para concentrar…
Del brief al impacto
En el marketing contemporáneo, la inteligencia artificial no solo interviene en la ejecución de…
Cómo escalar la innovación en marketing sin perder la magia
Durante mucho tiempo, la creatividad se ha rodeado de un aura casi mística. Se habla del “chispazo…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
PHP
A website can work perfectly and still be exposed to a critical vulnerability.Pages load normally, forms respond, users can access their accounts, and services…
Innovation
Innovation makes headlines. Companies announce new digital platforms, investments in artificial intelligence or technology transformation projects. These…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Design
A purchase is completed or fails. A product is available or out of stock. A form is submitted successfully or displays an error. We are used to designing…