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Tools
Practical intelligence
Tools for making better decisions in SEO, media and business
Tools designed to validate, measure and optimise a brand's digital performance with better judgement.
Filter tools
Explore the section by type of use, depending on what you need to review or decide.
SEO indexability checker
It will review the canonical URL, robots, status code, sitemap and basic indexing signals.
GEO / AI checker
Validate AI discovery signals: llms.txt, schema, canonical, hreflang and sitemap.
SEO snippet preview
Preview the title and meta description before publishing.
UTM builder
Create clean URLs for campaigns and analytics.
Word and character counter
Count words, characters, sentences, paragraphs and reading time to review copy, posts or SEO content in seconds.
Text cleaner
Cleans up double spaces, unnecessary line breaks, unusual quotation marks and text pasted from documents or emails.
SEO and social counter
Measures titles, meta descriptions and short copy against common limits for SEO, social media and snippets.
Social engagement calculator
Calculate total interactions and engagement rate by reach, impressions or followers to better understand a post’s performance.
Carbon footprint calculator
It estimates indicative emissions for a self-employed professional or digital business based on electricity, cloud services, video calls and business travel.
Organisational Afro-inclusion indicator
It assesses policies, recruitment, culture and representation to provide a quick view of an organisation’s level of Afro-inclusion.
Marketing ROI calculator
Measures return, net profit, CPL, CAC and the close rate of a campaign.
ROAS and media efficiency calculator
Analyse advertising return, CPA, CPC, CPM, CTR and conversion rate.
Attribution, MMM and incrementality
Plan incrementality tests and prepare insights that are more useful than last-click analysis in isolation.
Break-even / target CPA calculator
Calculate how much you can pay per acquisition without eroding margin or losing economic discipline.
LTV / payback calculator
It estimates customer value, cumulative margin and the months needed to recoup the acquisition investment.
Lead value / budget calculator
Calculate how much a lead is worth, how much you can pay for one and what monthly budget fits your objectives.
Pipeline / revenue forecast calculator
Turns lead volume, sales ratios and average deal value into a clear view of expected pipeline, revenue and margin.
Pipeline / revenue by channel calculator
Compares three channels in the same view to understand which delivers the most expected pipeline, revenue and margin.
Payback by channel calculator
Compares CAC, margin and payback time by channel to see which source recoups the investment sooner.
Attribution planner for commerce media
Distributes credit across first touch, assists and closing to estimate attributed revenue by channel using a more useful logic than pure last click.
Simplified MMM
Combines organic baseline, investment and incremental impact by channel to provide an executive view of contribution and efficiency.
Scenario planner
Compares conservative, base and aggressive scenarios to show what changes in expected revenue, margin and ROI.
Campaign budget estimator
It broadly estimates what an activation, content production and social amplification could cost without turning it into a formal budget.
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How this section is organised
The idea is that you first find the tool and then quickly understand what each group is for. This avoids competing between too many blocks before the main list.
Resolve or validate something in a few minutes
Perfect for immediate checks, operational adjustments or basic calculations before publishing, measuring or sharing.
Make decisions with greater economic context
This includes tools that help you assess profitability, efficiency, attribution and budget more judiciously.
Compare channels, scenarios or models
Useful when you need to compare options rather than rely on a single isolated figure or an overly linear interpretation.
A space for turning scattered data into clearer decisions
In digital, improvement does not depend only on producing more content or investing more budget. It depends on interpreting signals properly, measuring with sound judgement and knowing which decisions have a real impact on visibility, acquisition and profitability.
This collection of tools is designed to help at that point: review the essentials, identify opportunities and make better-informed decisions in SEO, media, attribution and digital business.
Frequently asked questions
Do these tools replace an audit, advanced measurement or consultancy?
No. They are designed to speed up decisions, identify key signals and bring order to quick analyses. When the challenge involves strategy, architecture, attribution or implementation, a deeper assessment is needed.
Why bring together SEO, AI, media and business in the same section?
Because in practice everything is connected. A page that cannot be crawled properly loses visibility, a campaign without traceability loses insight, and a channel without a clear return ends up consuming budget without sound judgement.
What new tools are planned?
The natural next step is to expand this section with tools on attribution, commerce media, MMM and more advanced incremental analysis.
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