When the machine seems
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Search
What should an
An interface can remember the language we use, our preferences, where we left off in a task, what…
When data has not yet
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in…
Blog
When the CFO enters marketing
There comes a point in many organisations when the conversation about marketing moves to another…
Measurement as a competitive advantage
Marketing has always required an element of intuition. Reading the context, spotting opportunities,…
Culture as a Brand Value
We live in a time when offering a good product or an efficient service no longer guarantees, on its…
From advertising to cultural experience
The advert holds a central place in the advertising imagination because of its ability to…
When the machine seems to know more than we do
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None of this feels…
What should an interface remember?
An interface can remember the language we use, our preferences, where we left off in a task, what we have previously looked up, or even the context of earlier conversations.That…
When data has not yet made its case
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature variations and, later,…
What August can teach a brand about simplicity
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our diary, simplify our routines and put off certain commitments. Not because everything…
UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean understanding the experience…
Marketing around the moment
Summer is full of shared moments: trips, festivals, sporting competitions, outdoor terraces, hot days, family reunions or returns to one’s place of origin.They are experiences…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
-
Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Artificial intelligence
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None…
Design
An interface can remember the language we use, our preferences, where we left off in a task, what we have previously looked up, or even the context of earlier…
Digital marketing
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our diary, simplify our routines and put off certain commitments…