When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
Diseñar el permiso
Durante años, gran parte del diseño de interacción ha partido de una premisa bastante simple: el…
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Don’t Give AI Ideas
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
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Design
¿Qué debería recordar una interfaz?
Una interfaz puede recordar el idioma que utilizamos, nuestras preferencias, dónde dejamos una…
Métricas de UX que importan
Muchas organizaciones disponen de paneles llenos de cifras sobre visitas, clics, conversiones,…
Diseño para atención fragmentada
Durante mucho tiempo, muchas experiencias digitales se diseñaron pensando en sesiones relativamente…
Design Ops 2026
Un sistema de diseño suele empezar con una intención clara: reducir inconsistencias, facilitar la…
Personalizar sin complicar: UX para productos modulares
La personalización se ha convertido en una promesa habitual en muchos productos digitales. Poder…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…