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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
La innovación, sea cual sea y tenga la forma que tenga, sigue siendo la mejor forma de añadir…
Lejos quedan los tiempos en que hablar de AI, IA, o Inteligencia Artificial era cosa de…
La innovación es una palabra de moda y, además tu sabes que ella es el “mejor antídoto para el…
Si has leído alguno de mis artículos, entenderás que soy un entusiasta de las ideas. Al…
El fin de semana pasado he podido ver nuevamente la película “Moneyball: Rompiendo las reglas“, –…
Uno de los paradigmas de la innovación tiene que ver con el fallo, el fracaso. Como innovadores…
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
