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For years, much of interaction design has started from a fairly simple premise: the user decides…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
It estimates the economic value of a lead, the recommended maximum CPL and the indicative monthly budget according to target volume.
A lead is not worth the same as a sale. Its value depends on the expected close rate and the economic margin available behind that sale.
It helps set a rational limit on cost per lead. If your actual CPL exceeds that threshold, the campaign begins to put profitability under strain.
Helps translate commercial objectives into a monthly investment benchmark that is more consistent with the economic value of the funnel.
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
