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For years, much of interaction design has started from a fairly simple premise: the user decides…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Calculate return, net profit, cost per lead, cost per customer and closing rate to assess whether a campaign genuinely deserves more budget.
It tells you how much return the campaign generates relative to the investment. It is useful for deciding whether to scale, maintain or cut a channel.
Having leads is not enough. If the cost per lead or customer is too high relative to your margin, the campaign is losing quality.
A low close rate may indicate an issue with the channel, offer, messaging or sales follow-up, not just traffic.
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
