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August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Calculate return, net profit, cost per lead, cost per customer and closing rate to assess whether a campaign genuinely deserves more budget.
It tells you how much return the campaign generates relative to the investment. It is useful for deciding whether to scale, maintain or cut a channel.
Having leads is not enough. If the cost per lead or customer is too high relative to your margin, the campaign is losing quality.
A low close rate may indicate an issue with the channel, offer, messaging or sales follow-up, not just traffic.
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent, some projects slow down and many decisions are postponed…
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
