Why do we remember
There are images we recognise almost immediately, even when we know very little about them. Picasso…
Incrementalidad o espejismo
Una campaña puede terminar con muchas conversiones, un ROAS positivo, un coste por adquisición…
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WordPress Is Still
Every few years, a technology emerges that seems destined to take the place of WordPress.First came…
When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
Tag archive
Estrategia Digital
Closed-loop marketing
El marketing digital lleva años rodeado de datos, paneles de control y métricas capaces de…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
Design
There are images we recognise almost immediately, even when we know very little about them. Picasso’s fragmented figures, Mondrian’s geometric compositions or…