When data has not yet
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in…
El fin de las métricas bonitas
El marketing digital ha encontrado una zona cómoda en los números. Impresiones, clics,…
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What August can teach
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our…
UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or…
Tag archive
KPI
Cómo medir cuando ningún modelo lo explica todo
Nunca hemos tenido tantos datos disponibles sobre el comportamiento de los usuarios. Cada campaña…
New-to-Brand
Una campaña puede vender mucho y, aun así, aportar poco crecimiento real. Puede generar ingresos,…
Closed-loop marketing
El marketing digital lleva años rodeado de datos, paneles de control y métricas capaces de…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Artificial intelligence
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Digital marketing
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our diary, simplify our routines and put off certain commitments…