Why do we remember
There are images we recognise almost immediately, even when we know very little about them. Picasso…
El fin de las métricas bonitas
El marketing digital ha encontrado una zona cómoda en los números. Impresiones, clics,…
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WordPress Is Still
Every few years, a technology emerges that seems destined to take the place of WordPress.First came…
When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
Tag archive
KPI
Cómo medir cuando ningún modelo lo explica todo
Nunca hemos tenido tantos datos disponibles sobre el comportamiento de los usuarios. Cada campaña…
New-to-Brand
Una campaña puede vender mucho y, aun así, aportar poco crecimiento real. Puede generar ingresos,…
Closed-loop marketing
El marketing digital lleva años rodeado de datos, paneles de control y métricas capaces de…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…