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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
La personalización se ha convertido en una promesa habitual en muchos productos digitales. Poder…
Muchas interfaces digitales siguen diseñándose como si la experiencia dependiera casi por completo…
¿Cómo diseñar experiencias útiles para gafas inteligentes y realidad aumentada cotidiana? La…
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
