Marketing needs
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
La comodidad de no decidir
Cada vez tomamos más decisiones acompañados por una recomendación automática.Una plataforma elige…
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The comfort of not
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
Design Ops 2026
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Tag archive
AI
Cuando la perfección deja de diferenciarnos
Cada vez resulta más fácil producir textos fluidos, imágenes espectaculares, vídeos pulidos, voces…
Automatización, IA y reporting
La inteligencia artificial ha entrado en marketing con una promesa difícil de ignorar: reducir…
Specification-Driven Development
La IA ha cambiado de forma evidente la manera en que muchos equipos se acercan al desarrollo de…
Interfaces de confianza
Recibes una imagen por WhatsApp. Parece real. Ves un vídeo en redes sociales. Parece real. Escuchas…
El futuro de la creatividad en marketing
La creatividad en marketing está entrando en una etapa decisiva. Durante años, se entendió como una…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Artificial intelligence
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Design
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier and help design and development work with a shared language…
Innovation
Digital transformation in education can no longer be understood simply as the introduction of new tools. The real challenge lies in something more decisive:…
UX design
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…