Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides…
La comodidad de no decidir
Cada vez tomamos más decisiones acompañados por una recomendación automática.Una plataforma elige…
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You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
When the machine seems
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Tag archive
AI
Cuando la perfección deja de diferenciarnos
Cada vez resulta más fácil producir textos fluidos, imágenes espectaculares, vídeos pulidos, voces…
Automatización, IA y reporting
La inteligencia artificial ha entrado en marketing con una promesa difícil de ignorar: reducir…
Specification-Driven Development
La IA ha cambiado de forma evidente la manera en que muchos equipos se acercan al desarrollo de…
Interfaces de confianza
Recibes una imagen por WhatsApp. Parece real. Ves un vídeo en redes sociales. Parece real. Escuchas…
El futuro de la creatividad en marketing
La creatividad en marketing está entrando en una etapa decisiva. Durante años, se entendió como una…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Design
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…