Innovation is good.
Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
La comodidad de no decidir
Cada vez tomamos más decisiones acompañados por una recomendación automática.Una plataforma elige…
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Designing for doubt
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
WordPress is not a
Imagine three web projects that use WordPress.The first is a corporate website built with a…
Tag archive
AI
Cuando la perfección deja de diferenciarnos
Cada vez resulta más fácil producir textos fluidos, imágenes espectaculares, vídeos pulidos, voces…
Automatización, IA y reporting
La inteligencia artificial ha entrado en marketing con una promesa difícil de ignorar: reducir…
Specification-Driven Development
La IA ha cambiado de forma evidente la manera en que muchos equipos se acercan al desarrollo de…
Interfaces de confianza
Recibes una imagen por WhatsApp. Parece real. Ves un vídeo en redes sociales. Parece real. Escuchas…
El futuro de la creatividad en marketing
La creatividad en marketing está entrando en una etapa decisiva. Durante años, se entendió como una…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
PHP
A website can work perfectly and still be exposed to a critical vulnerability.Pages load normally, forms respond, users can access their accounts, and services…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…