Summer changes
When summer arrives, many brands observe the same pattern: some metrics fall, connection times…
Del onboarding al on-living
Muchas experiencias digitales siguen entendiendo el onboarding como una especie de peaje inicial:…
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Marketing needs
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
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onbording
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
UX design
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Digital marketing
When summer arrives, many brands observe the same pattern: some metrics fall, connection times change and certain content receives fewer interactions than…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…