UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or…
La comodidad de no decidir
Cada vez tomamos más decisiones acompañados por una recomendación automática.Una plataforma elige…
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Marketing around the
Summer is full of shared moments: trips, festivals, sporting competitions, outdoor terraces, hot…
Summer changes
When summer arrives, many brands observe the same pattern: some metrics fall, connection times…
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decisiones
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Innovation
Digital transformation in education can no longer be understood simply as the introduction of new tools. The real challenge lies in something more decisive:…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…