Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides…
Scenario A
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You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
When the machine seems
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Campaign budget estimator
Tool available
Campaign budget estimator
Useful for quickly estimating the indicative cost of an activation, content production or social campaign before moving on to a detailed budget.
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Scenario B
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Scenario C
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What it solves
Respond quickly
EmailIt helps you give a reasonable range when someone asks for an approximate cost to support an idea, without going into a detailed quote.
Does not replace real production
LimitActual costs vary by location, materials, duration, suppliers, licences, talent and media. The logic here is indicative: it is for estimating, not for replacing a finalised production.
Two clear layers
StructureSeparate the physical activation from the content push and amplification, as this is precisely where clarity is often lost in this type of proposal.
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