When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
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Don’t Give AI Ideas
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Campaign budget estimator
Tool available
Campaign budget estimator
Useful for quickly estimating the indicative cost of an activation, content production or social campaign before moving on to a detailed budget.
Indicative items
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You can save up to three comparable versions in this browser and retrieve any of them whenever you wish.
Scenario B
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Scenario C
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What it solves
Respond quickly
EmailIt helps you give a reasonable range when someone asks for an approximate cost to support an idea, without going into a detailed quote.
Does not replace real production
LimitActual costs vary by location, materials, duration, suppliers, licences, talent and media. The logic here is indicative: it is for estimating, not for replacing a finalised production.
Two clear layers
StructureSeparate the physical activation from the content push and amplification, as this is precisely where clarity is often lost in this type of proposal.
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