Innovation is good.
Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
Search
Designing for doubt
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
WordPress is not a
Imagine three web projects that use WordPress.The first is a corporate website built with a…
GEO / AI checker
Tool available
GEO / AI checker
Analyse a public URL and check whether it provides useful signals for discovery by AI assistants, search engines and GEO layers.
Analyse a public URL
This check is designed for search engines and AI assistants: it checks llms.txt, schema, canonical, hreflang, robots and sitemap.
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…