When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
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Don’t Give AI Ideas
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
GEO / AI checker
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GEO / AI checker
Analyse a public URL and check whether it provides useful signals for discovery by AI assistants, search engines and GEO layers.
Analyse a public URL
This check is designed for search engines and AI assistants: it checks llms.txt, schema, canonical, hreflang, robots and sitemap.
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Design
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…