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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Compares three channels based on CAC, monthly margin per customer and the months needed to recoup the acquisition investment.
Not all channels put the same pressure on cash flow. Payback shows how long each source takes to recoup the sales investment.
A high CAC may be acceptable if monthly margin offsets it quickly. If not, the channel becomes burdensome even if it closes sales.
It helps you decide which channel to scale first when the goal is not simply growth, but growth with reasonable payback.
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
