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Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
Imagine three web projects that use WordPress.The first is a corporate website built with a…
Compares three channels using the same framework to see which source best turns activity into pipeline, revenue and margin.
What matters here is not the figure in isolation, but comparing channels under the same opportunity, close-rate and deal-value model in order to prioritise better.
A channel with many cheap leads may look good while destroying margin. This perspective requires you to look at expected economic value.
It helps prepare commercial priorities, budget allocation and investment arguments without relying solely on traffic or clicks.
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
Innovation makes headlines. Companies announce new digital platforms, investments in artificial intelligence or technology transformation projects. These…
A purchase is completed or fails. A product is available or out of stock. A form is submitted successfully or displays an error. We are used to designing…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
