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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Forecast opportunities, customers, weighted pipeline and expected revenue based on leads, sales ratios and average order value.
It allows you to see whether current lead volume is sufficient to sustain a reasonable target for opportunities and closes without relying on intuition.
Not all of the pipeline will close. Weighting helps bring sales optimism down to a more defensible figure for forecasting and budgeting.
A useful forecast does not stop at revenue. It must also anticipate the margin available for making decisions about investment, team and targets.
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
