When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
Search
Don’t Give AI Ideas
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
SEO indexability checker
Tool available
SEO indexability checker
Analyse a public URL and check whether it provides the correct basic signals to be indexed by search engines.
Analyse a URL
This check examines basic indexing signals: HTTP response, canonical, meta robots, header X-Robots-Tag and sitemap discovery.
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…