Why do we remember
There are images we recognise almost immediately, even when we know very little about them. Picasso…
Cultura como valor de marca
Vivimos en un momento en el que ofrecer un buen producto o un servicio eficiente ya no garantiza,…
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WordPress Is Still
Every few years, a technology emerges that seems destined to take the place of WordPress.First came…
When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
Tag archive
Storytelling
¿Es la creatividad de marca la nueva forma de mecenazgo?
Durante siglos, el mecenazgo fue una práctica asociada a cortes, élites económicas, instituciones…
Del anuncio a la experiencia cultural
El spot ocupa un lugar central en el imaginario publicitario por su capacidad para concentrar…
Del spot a la obra
La publicidad tradicional ha funcionado, en gran medida, como una disciplina de impacto: captar…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…