When data has not yet
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in…
Interfaces de confianza
Recibes una imagen por WhatsApp. Parece real. Ves un vídeo en redes sociales. Parece real. Escuchas…
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What August can teach
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our…
UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or…
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Experiencia de Usuario
Diseñar para la caída
Muchos productos digitales siguen pensándose para un escenario ideal: conexión estable, servidor…
Diseño antifraude
El fraude digital ya forma parte del contexto habitual en el que operan muchos productos y…
Diseñar la transparencia
En un entorno digital donde una imagen, un texto, una voz o un vídeo pueden parecer completamente…
Login sin contraseñas
Las contraseñas no fallan porque la gente sea “despistada”. Fallan porque el propio modelo está…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Digital marketing
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our diary, simplify our routines and put off certain commitments…