UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or…
Commerce Media
Retail media se ha quedado pequeño como término para describir lo que está ocurriendo en la…
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Marketing around the
Summer is full of shared moments: trips, festivals, sporting competitions, outdoor terraces, hot…
Summer changes
When summer arrives, many brands observe the same pattern: some metrics fall, connection times…
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Omnicanal
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Innovation
Digital transformation in education can no longer be understood simply as the introduction of new tools. The real challenge lies in something more decisive:…