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You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
Incrementalidad o espejismo
Una campaña puede terminar con muchas conversiones, un ROAS positivo, un coste por adquisición…
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When the machine seems
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
What should an
An interface can remember the language we use, our preferences, where we left off in a task, what…
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Analytics
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Digital marketing
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the…
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Artificial intelligence
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None…
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…