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Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
Imagine three web projects that use WordPress.The first is a corporate website built with a…
It estimates the maximum viable CPA based on average order value, gross margin, profit target and expected conversion.
It helps you know how much you can bid or invest in acquisition without using up all the margin available per order.
An apparent ROAS may look good and still be insufficient if margins are tight. Here, the benchmark is based on unit economics, not intuition.
With an estimated conversion rate, the target CPA can be translated into an indicative CPC for search, social or retail media campaigns.
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Innovation makes headlines. Companies announce new digital platforms, investments in artificial intelligence or technology transformation projects. These…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
