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August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
It estimates the maximum viable CPA based on average order value, gross margin, profit target and expected conversion.
It helps you know how much you can bid or invest in acquisition without using up all the margin available per order.
An apparent ROAS may look good and still be insufficient if margins are tight. Here, the benchmark is based on unit economics, not intuition.
With an estimated conversion rate, the target CPA can be translated into an indicative CPC for search, social or retail media campaigns.
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent, some projects slow down and many decisions are postponed…
