Search
Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
Imagine three web projects that use WordPress.The first is a corporate website built with a…
Assign weights to first touch, assists and closing to estimate revenue and attributed margin by channel in ecommerce, retail media or performance funnels.
The last touch rarely explains a sale on its own. This planner helps distribute credit across discovery, assistance and closing.
Results depend on the weight you give to each stage. If you change the model logic, the channel picture will change too.
It helps you better discuss the contribution of retail media, social and CRM when they compete for budget and last click distorts them.
A website can work perfectly and still be exposed to a critical vulnerability.Pages load normally, forms respond, users can access their accounts, and services…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
A purchase is completed or fails. A product is available or out of stock. A form is submitted successfully or displays an error. We are used to designing…
