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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Assign weights to first touch, assists and closing to estimate revenue and attributed margin by channel in ecommerce, retail media or performance funnels.
The last touch rarely explains a sale on its own. This planner helps distribute credit across discovery, assistance and closing.
Results depend on the weight you give to each stage. If you change the model logic, the channel picture will change too.
It helps you better discuss the contribution of retail media, social and CRM when they compete for budget and last click distorts them.
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
