Search
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Assign weights to first touch, assists and closing to estimate revenue and attributed margin by channel in ecommerce, retail media or performance funnels.
The last touch rarely explains a sale on its own. This planner helps distribute credit across discovery, assistance and closing.
Results depend on the weight you give to each stage. If you change the model logic, the channel picture will change too.
It helps you better discuss the contribution of retail media, social and CRM when they compete for budget and last click distorts them.
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
Digital transformation in education can no longer be understood simply as the introduction of new tools. The real challenge lies in something more decisive:…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
