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For years, much of interaction design has started from a fairly simple premise: the user decides…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Assign weights to first touch, assists and closing to estimate revenue and attributed margin by channel in ecommerce, retail media or performance funnels.
The last touch rarely explains a sale on its own. This planner helps distribute credit across discovery, assistance and closing.
Results depend on the weight you give to each stage. If you change the model logic, the channel picture will change too.
It helps you better discuss the contribution of retail media, social and CRM when they compete for budget and last click distorts them.
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
