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Marketing needs
Marketing needs

August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…

The comfort of not
The comfort of not

We increasingly make decisions with the help of an automatic recommendation.A platform chooses…

Design Ops 2026
Design Ops 2026

A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…

LTV / payback calculator

Tool available

LTV / payback calculator

Calculate the value a customer generates over time and how many months you need to recover CAC with a real margin.

Customer variables

How to read the result

LTV with margin

Value

It is not enough to know how much revenue a customer generates. What matters is how much margin they actually deliver during their relationship with the brand.

LTV / CAC ratio

Efficiency

A low ratio may indicate that acquisition cost is too high for the recurrence or margin available.

Payback

Liquidity

Recovering CAC quickly matters. Strong LTV with a slow payback can still create financial pressure or limit growth.