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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Calculate advertising return and key operational metrics to understand whether a campaign is buying results or merely volume.
Measures how much attributed revenue each pound invested in media generates. It is useful for commerce, performance and campaigns with a revenue signal.
These metrics help you understand whether the cost lies in traffic, conversion or buying reach. In isolation, they say little; together, they explain quite a lot.
A high CTR with low conversion may indicate a post-click messaging issue or an offer mismatch. A low CTR with good ROAS may point to a smaller but highly profitable audience.
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
