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Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
Imagine three web projects that use WordPress.The first is a corporate website built with a…
Calculate advertising return and key operational metrics to understand whether a campaign is buying results or merely volume.
Measures how much attributed revenue each pound invested in media generates. It is useful for commerce, performance and campaigns with a revenue signal.
These metrics help you understand whether the cost lies in traffic, conversion or buying reach. In isolation, they say little; together, they explain quite a lot.
A high CTR with low conversion may indicate a post-click messaging issue or an offer mismatch. A low CTR with good ROAS may point to a smaller but highly profitable audience.
Innovation makes headlines. Companies announce new digital platforms, investments in artificial intelligence or technology transformation projects. These…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
