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For years, much of interaction design has started from a fairly simple premise: the user decides…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Quick model for comparing conservative, baseline and aggressive scenarios based on leads, close rate, deal value, margin and planned investment.
An aggressive scenario may drive more revenue and still leave a worse net margin or return if investment rises faster than efficiency.
The key is not only which one sells more, but which delivers the best combination of customers, margin and ROI for the business’s current situation.
It helps prepare investment decisions, commercial targets and internal discussions on a more defensible basis than a single linear forecast.
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
