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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Quick model for comparing conservative, baseline and aggressive scenarios based on leads, close rate, deal value, margin and planned investment.
An aggressive scenario may drive more revenue and still leave a worse net margin or return if investment rises faster than efficiency.
The key is not only which one sells more, but which delivers the best combination of customers, margin and ROI for the business’s current situation.
It helps prepare investment decisions, commercial targets and internal discussions on a more defensible basis than a single linear forecast.
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
