Search
For years, much of interaction design has started from a fairly simple premise: the user decides…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Simulate how a result may appear in search engines and adjust the title, slug and description before publishing.
Try to keep it clear, specific and within a reasonable length. The important thing is not to “fill it up”, but for it to respond well to search intent.
Use it to explain the value of the page, not to repeat keywords. If the text is vague or too long, the result usually gets worse.
Avoid long URLs, unnecessary stop words and dates unless they add value. A short, understandable URL usually works better.
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
