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August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Build campaign links with clean, consistent UTM parameters ready for analytics.
Always use the same naming convention for utm_source, utm_medium and utm_campaign. If you switch between hyphens, spaces or capital letters, your reports become fragmented.
Do not add empty parameters or copy URLs already filled with UTMs without checking them. This tool retains existing parameters and adds only those with a value.
Ideal for newsletters, social media, paid campaigns, links in bio, QR codes and collaborations. If the channel cannot later be identified in analytics, the campaign has been tagged incorrectly.
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
