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Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
Build campaign links with clean, consistent UTM parameters ready for analytics.
Always use the same naming convention for utm_source, utm_medium and utm_campaign. If you switch between hyphens, spaces or capital letters, your reports become fragmented.
Do not add empty parameters or copy URLs already filled with UTMs without checking them. This tool retains existing parameters and adds only those with a value.
Ideal for newsletters, social media, paid campaigns, links in bio, QR codes and collaborations. If the channel cannot later be identified in analytics, the campaign has been tagged incorrectly.
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an…
