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Designing Permission
Designing Permission

For years, much of interaction design has started from a fairly simple premise: the user decides…

0 posts
0 posts

You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…

When the machine seems
When the machine seems

The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…

UTM builder

Tool available

UTM builder

Build campaign links with clean, consistent UTM parameters ready for analytics.

Build the URL

Best practices

Consistency

Key points

Always use the same naming convention for utm_source, utm_medium and utm_campaign. If you switch between hyphens, spaces or capital letters, your reports become fragmented.

Clean URLs

Avoid noise

Do not add empty parameters or copy URLs already filled with UTMs without checking them. This tool retains existing parameters and adds only those with a value.

Recommended use

Analytics

Ideal for newsletters, social media, paid campaigns, links in bio, QR codes and collaborations. If the channel cannot later be identified in analytics, the campaign has been tagged incorrectly.