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Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
Imagine three web projects that use WordPress.The first is a corporate website built with a…
Build campaign links with clean, consistent UTM parameters ready for analytics.
Always use the same naming convention for utm_source, utm_medium and utm_campaign. If you switch between hyphens, spaces or capital letters, your reports become fragmented.
Do not add empty parameters or copy URLs already filled with UTMs without checking them. This tool retains existing parameters and adds only those with a value.
Ideal for newsletters, social media, paid campaigns, links in bio, QR codes and collaborations. If the channel cannot later be identified in analytics, the campaign has been tagged incorrectly.
A website can work perfectly and still be exposed to a critical vulnerability.Pages load normally, forms respond, users can access their accounts, and services…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
A purchase is completed or fails. A product is available or out of stock. A form is submitted successfully or displays an error. We are used to designing…
