Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides…
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For years, much of interaction design has started from a fairly simple premise: the user decides…
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
Build campaign links with clean, consistent UTM parameters ready for analytics.
Always use the same naming convention for utm_source, utm_medium and utm_campaign. If you switch between hyphens, spaces or capital letters, your reports become fragmented.
Do not add empty parameters or copy URLs already filled with UTMs without checking them. This tool retains existing parameters and adds only those with a value.
Ideal for newsletters, social media, paid campaigns, links in bio, QR codes and collaborations. If the channel cannot later be identified in analytics, the campaign has been tagged incorrectly.