UX metrics that matter
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or…
Métricas de UX que importan
Muchas organizaciones disponen de paneles llenos de cifras sobre visitas, clics, conversiones,…
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Marketing around the
Summer is full of shared moments: trips, festivals, sporting competitions, outdoor terraces, hot…
Summer changes
When summer arrives, many brands observe the same pattern: some metrics fall, connection times…
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metricas
El fin de las métricas bonitas
El marketing digital ha encontrado una zona cómoda en los números. Impresiones, clics,…
¿Cómo son tus métricas de Innovación?
¿Se puede medir la innovación? Algunas organizaciones aún ven a la innovación como una capacidad…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Digital marketing
Summer is full of shared moments: trips, festivals, sporting competitions, outdoor terraces, hot days, family reunions or returns to one’s place of origin.They…
Design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…