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There are images we recognise almost immediately, even when we know very little about them. Picasso…
Every few years, a technology emerges that seems destined to take the place of WordPress.First came…
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
La creatividad en marketing está entrando en una etapa decisiva. Durante años, se entendió como una…
Vivimos en un momento en el que ofrecer un buen producto o un servicio eficiente ya no garantiza,…
Durante siglos, el mecenazgo fue una práctica asociada a cortes, élites económicas, instituciones…
El spot ocupa un lugar central en el imaginario publicitario por su capacidad para concentrar…
La publicidad tradicional ha funcionado, en gran medida, como una disciplina de impacto: captar…
Hace no tanto, buena parte de la conversación sobre innovación en marketing giraba alrededor de una…
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
