Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides…
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You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed…
When the machine seems
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an…
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When the CFO enters marketing
There comes a point in many organisations when the conversation about marketing moves to another…
Measurement as a competitive advantage
Marketing has always required an element of intuition. Reading the context, spotting opportunities,…
Culture as a Brand Value
We live in a time when offering a good product or an efficient service no longer guarantees, on its…
From advertising to cultural experience
The advert holds a central place in the advertising imagination because of its ability to…
Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an action, submit a…
0 posts
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the platform as normal.But…
When the machine seems to know more than we do
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None of this feels…
What should an interface remember?
An interface can remember the language we use, our preferences, where we left off in a task, what we have previously looked up, or even the context of earlier conversations.That…
When data has not yet made its case
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature variations and, later,…
What August can teach a brand about simplicity
In summer, we tend to scale back.We pack fewer things in our suitcase, leave more space in our diary, simplify our routines and put off certain commitments. Not because everything…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
Digital marketing
You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…