Innovation is good.
Innovation makes headlines. Companies announce new digital platforms, investments in artificial…
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Designing for doubt
A purchase is completed or fails. A product is available or out of stock. A form is submitted…
WordPress is not a
Imagine three web projects that use WordPress.The first is a corporate website built with a…
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When the CFO enters marketing
There comes a point in many organisations when the conversation about marketing moves to another…
Measurement as a competitive advantage
Marketing has always required an element of intuition. Reading the context, spotting opportunities,…
Culture as a Brand Value
We live in a time when offering a good product or an efficient service no longer guarantees, on its…
From advertising to cultural experience
The advert holds a central place in the advertising imagination because of its ability to…
Innovation is good. Maintenance is too.
Innovation makes headlines. Companies announce new digital platforms, investments in artificial intelligence or technology transformation projects. These initiatives spark…
Designing for doubt
A purchase is completed or fails. A product is available or out of stock. A form is submitted successfully or displays an error. We are used to designing interfaces that provide…
WordPress is not a technology: it is an ecosystem
Imagine three web projects that use WordPress.The first is a corporate website built with a commercial template, a visual editor and several plugins. Its team can update content…
The vulnerability was not on your website
A website can work perfectly and still be exposed to a critical vulnerability.Pages load normally, forms respond, users can access their accounts, and services continue to operate…
Why do we remember some images and forget others?
There are images we recognise almost immediately, even when we know very little about them. Picasso’s fragmented figures, Mondrian’s geometric compositions or Andy Warhol’s…
WordPress Is Still Here
Every few years, a technology emerges that seems destined to take the place of WordPress.First came JavaScript frameworks. Then came static sites, headless CMSs, SaaS platforms,…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
AI
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Design
A purchase is completed or fails. A product is available or out of stock. A form is submitted successfully or displays an error. We are used to designing…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Innovation
Innovation makes headlines. Companies announce new digital platforms, investments in artificial intelligence or technology transformation projects. These…