When traffic starts to
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it…
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Don’t Give AI Ideas
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected…
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When the CFO enters marketing
There comes a point in many organisations when the conversation about marketing moves to another…
Measurement as a competitive advantage
Marketing has always required an element of intuition. Reading the context, spotting opportunities,…
Culture as a Brand Value
We live in a time when offering a good product or an efficient service no longer guarantees, on its…
From advertising to cultural experience
The advert holds a central place in the advertising imagination because of its ability to…
When traffic starts to seem unusual
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s website with a…
Don’t Give AI Ideas
“Don’t give AI ideas” is starting to sound less like a joke when we see agents accessing unexpected systems, AI being used to automate cyberattacks, stolen credentials, or tools…
Designing Permission
For years, much of interaction design has started from a fairly simple premise: the user decides and the system responds.We click, choose an option, confirm an action, submit a…
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You enter an Instagram profile. There is a photo, a biography, hundreds of followers and followed accounts. Everything suggests that this person uses the platform as normal.But…
When the machine seems to know more than we do
The GPS suggests a route. The analytics system highlights an anomaly. A platform recommends an action. A copilot generates an answer that seems reasonable.None of this feels…
Hello, I’m Chiyana
I work across marketing, innovation and technology, always looking for ideas with purpose. I live in Terrassa, Barcelona, and faith is part of how I understand life and work.
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Chiyana Simões 1 Sep 2025 - 11:05
OK, thank you for it!
UX design
Many organisations have dashboards full of figures on visits, clicks, conversions, time spent or satisfaction. However, having more data does not mean…
Marketing
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
Digital marketing
Sometimes, the problem does not begin when traffic falls. It begins when there is too much of it.That is what happened when reviewing the data from a client’s…
Innovation
In Dante’s Peak, the volcano begins to speak long before it erupts.Small earthquakes. Changes in the water. Dead animals. Affected vegetation. Temperature…