Search
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent,…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses…
A design system often begins with a clear intention: to reduce inconsistencies, make reuse easier…
Executive model for estimating incremental contribution by channel based on spend, observed revenue, organic baseline and incremental multiplier.
It helps estimate what share of observed revenue appears genuinely incremental by channel and what share should not be over-attributed.
It does not replace a marketing mix model with time series, saturation, seasonality or adstock. It is a fast decision-making layer.
It is useful for discussing whether a channel delivers sufficient contribution over baseline, the incremental margin it leaves and where there is more room for investment.
August arrives and the pace changes.Part of the team is on holiday, meetings become less frequent, some projects slow down and many decisions are postponed…
There comes a point in many organisations when the conversation about marketing moves to another room. It is no longer confined to the communications team, the…
We increasingly make decisions with the help of an automatic recommendation.A platform chooses which video we will watch next. An app suggests how to reply to…
Customisation has become a common promise in many digital products. Being able to choose how to organise information, which modules to use, which features to…
